WHO WE ARE

We are an e-commerce company that sells a variety of products, from home with a specialization in quality apparel with fun, inspirational and empowering phrases using high end design aesthetics and applique at reasonable prices.

Our mission originates with our founder, who was teased in school because her looks didn’t fit the biased, narrow-minded and cookie cutter “beauty standards” of our world. After finding resolve through words of her father, True Lifestyle is rooted in celebration of self and all the beauty that comes with being confident and uniquely true to who we are as individuals. There is no conforming here, not in the clothes we wear or the products we use on our skin or in our home.

Our brand family encourages good vibes, positive body image and high self-esteem and self-worth, promoting a healthy state of mind and encourages people to be comfortable with who they are. Since one size does not fit all in many aspects of life, True Lifestyle does not believe anyone should assign themselves to society’s standard of beauty as we all are different and perfectly imperfect.

We represent a community of people who are strong, empowered and are always striving to become a better version of ourselves. We are all on a continuous journey to live our best lives – to live a True Lifestyle.